Work Experience

Katie helps lead an innovative team that promotes a customer-centric, data-driven and journalistic approach to content life cycle management. She guides global Fortune 500 companies and other big-name clients manage, enhance and grow their digital content strategically and consistently, while ensuring they emotionally connect with their customers through engaging storytelling. Katie's transition to advertising and marketing comes after she spent nearly seven years in the TV news business as an Emmy-nominated reporter.

Objective

VML, Associate Director, Content Systems

 

Kansas City, Mo., June 2017 - Present

- Help clients manage, enhance and grow their digital content strategically and consistently to reach their business and branding goals
- Ensure clients emotionally connect with their customers through engaging storytelling
- Guide clients to plan, create, publish and govern content 
- Collaborate with experience designers, creatives, developers and analysts to develop prototypes, enhance digital ecosystems, and improve user experiences 
- Pitch and organize special projects, such as on-location interviews, videos and photo shoots
- Current clients include: Ford Motor Company, U.S. Navy & Waters

More about VML: 

VML is a lead marketing agency that transforms brands through a connected consumer experience. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint and Wendy’s. Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world’s largest communications services group, WPP, in 2001. VML has more than 3,000 employees with principal offices in 33 locations across six continents. In 2016 and 2017, VML was honored in the prestigious Advertising Age Agency A-List that ranks the top ten agencies in the United States. In 2016, VML was named one of the top three Lead Agencies in the world by Forrester Research. The agency has been recognized across a broad spectrum of categories at every major international award show. VML has experienced rapid growth in recognition, hitting its pinnacle in 2017, as the agency more than doubled its Cannes Lions wins from 2016, achieving a record 27 Lions and 26 shortlists across 16 categories.

 

WDAF-TV Fox 4, Reporter

 

Kansas City, Mo., April 2014 - April 2017

- Enterprised, produced & wrote stories on tight daily deadlines for 9 & 10 p.m. newscasts
- Tackled daily & special long-term projects simultaneously with creativity, flexibility & organization 
- Developed a natural curiosity, a problem solving mentality, and a fearless attitude when gathering information, video footage and interviews on breaking news scenes and for investigative stories
- Cultivated confidential sources & built strong relationships with community partners that resulted in exclusive content
- Strategically produced content for online & social media platforms to promote station brand, target specific audiences & interact with thousands of viewers 
- Hosted charity events, festivals & awards shows for audiences as large as 5,000 people 
- Received a 2016 Emmy nomination in the Interactivity category for "Taylor Swift Meets Jordan," a series of stories on-air, online and on social media that rallied a community around a little girl battling cancer  
- Covered back-to-back World Series appearances by the Kansas City Royals, including their 2015 World Series Championship - an experience 30 years in the making

WNCT-TV CBS 9, Reporter/Fill-in Anchor

 

Greenville, N.C., Feb. 2012 - April 2014

- Pitched enterprise story ideas, shot and edited video packages, and delivered live reports for the 5 and 6 p.m. newscasts on tight deadlines
- Developed a deep understanding of community issues, crime trends, education policy, & local/state/national governmental affairs 
- Simplified complex issues while collaborating with producers & videographers to create compelling storytelling for TV, online & social media
- Regularly filled in as an anchor and producer for the morning, noon and weekend newscasts
- Honorable Mention, Associated Press Rookie of the Year, 2012

East Carolina University, Adjunct Professor

 

Greenville, N.C., Aug. 2013 - Dec. 2013

- Taught one semester of Media Writing, a required course for all undergraduate journalism and public relations students
- Explored the differences between writing news for print, web, broadcast, and press releases 
- Emphasized meeting deadlines, attribution, and Associated Press style
- Created lesson plans, assignments and tests to ensure student competency in writing, grammar, spelling and punctuation

Medill News Service, Reporter/Anchor/Producer

 

Chicago, Ill., & Washington, D.C., Jan. 2011 - Dec. 2011

– Reported on U.S. Congress, Chicago City Hall and elections, urban affairs and education policy
– Created video, print, photo and web content on deadline for news organizations, including McClatchy Newswire (distributes to more than 100 newspaper websites nationwide), Northwest Indiana Times, DailyCaller.com, Austin Weekly News and Chicago Journal
– Anchored and produced 30-minute newscasts for Medill’s news website and Evanston Cable Television

ESPN Regional TV - ESPNU, Production Assistant

 

Charlotte, N.C., Aug. 2010 - Dec. 2010

– Cut highlights for and assisted in producing live ESPNU College GameDay football broadcasts
– Organized all remote high school football broadcasts and commercial promos for 2011’s Top 150 High School Recruits
– Edited video for promos, ESPNU analysis shows and broadcasts

GoDuke.com, Production Assistant 

 

Durham, N.C., Jan. 2009 - May 2010

- Produced and edited feature packages on Duke athletes
- Developed ideas and copy for website redesign, multimedia and social media content

Internships

 

- Newsroom Intern, WTVD ABC 11, Durham, N.C.

- On-Air Reporter, ISP Sports Network, Durham, N.C.

- Good Morning America Intern, ABC News, Washington, D.C.

- Studio Production Intern, MTV Networks, New York, N.Y. 

Northwestern University, Medill School of Journalism

Education

Evanston, Ill., Jan. 2011- Dec. 2011

- M.S. in Journalism from the prestigious Medill School of Journalism 
- Completed a 1-year intensive, accelerated master’s program
- Earned the “Top Scholar Award” for highest graduate student academic ranking
- Graduated with a 4.0 GPA, earning “Honors with Highest Distinction”
- Focus in Broadcast Journalism and Community Affairs Reporting
- Member of Kappa Tau Alpha National Honor Society

Duke University, Trinity College of Arts & Sciences

Durham, N.C., Aug. 2006 - May 2010

- B.A. in Political Science with a concentration in American Government 
- Certification in Policy Journalism and Media Studies with a concentration in TV Broadcasting
- Study Abroad: Universitat Pompeu Fabra in Barcelona, Spain, Fall 2008